August 17th, 2005

No bullshit

Being cool

The desire to be cool is—ultimately—the desire to be rescued. It's the desire to be pulled from the unwashed masses of society. It's the desire to be advanced beyond the faceless humanoid robots who will die unheralded deaths and never truly matter, mostly because they all lived the same pedestrian life. Without the spoils of exclusionary coolness, we're just cogs in the struggle.

—Chuck Klosterman, Sex, Drugs, and Cocoa Puffs